Typography From A to Z

Typography From A to Z
Product Code: Typography From A to Z
Availability: In Stock
Price: R900.00

Typography From A to Z

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Like an encyclopedia of typography knowledge for all designers. Typography is one of the oldest art forms in the world, and one that has remained important even through our move from the print to the digital age. This is because you don't need technical know-how master typography; instead, you need a keen eye for detail, a love of creating, and an appreciation of good design. If that sounds like you, then you've chosen the right course. 2KO offers computer courses in over eighteen nations across Africa; as well as providing online IT training 24/7 over the Internet, enabling 2KO students the opportunity to study courses online world-wide from the comfort of home or work.

Your Typography Crash Course
  • Understand typography fundamentals
  • Apply typography principles to digital and print media
  • Create outstanding text-based logos and designs
  • Learn how typography is perceived by audiences/customers

Typography Fundamentals in a Flash
This course has been created for anyone who loves typography design; print designers, graphic and web designers, animators, sign writers, and many more.


Whether you're a beginner or an intermediate, you'll pick up a comprehensive skillset through the 73 lectures and 6 hours of content that come with this course. You can use any publishing software to follow along with the instructor; Photoshop, Illustrator, InDesign or just about anything else you have a basic understanding of.Each section the course includes its own walkthrough exercises so that you can put the skills you have learned to practical use. You'll start off by learning all of the terminology regarding typography (tracking, leading, kerning) and font classifications, and then you'll examine concepts like how fonts impact a message, and how fonts are used in different media like advertising, web, print, logos, and so on. Finally, you will cover the essentials of digital publishing before concluding.By the end of this course, you have both a theoretical and a literal understanding of typography, from how it is used to where it used to why it is used and of course, you'll gain a solid groundwork in the practical uses of typography too.

Tools Used

Adobe Illustrator: The standard software for graphics design, and where you will do the majority of your work. Create any kind of illustration or digital art your mind is capable of thinking up, with any kind of typeface effect too.

Adobe Photoshop: Used for editing and manipulating photographs and images, but also with plenty of scope for font and typefaces Improve colour, add special effects, remove blemishes, create your own images with font from scratch, and more.

Adobe InDesign: InDesign is a desktop publishing software application, usually used to create print media like posters, brochures, magazines, newspapers, books and signs (unlike Photoshop and Illustrator which are digital based). Usually the most popular Adobe tool among typographers.

Class Curriculum

Introduction to the Course

  • First typography exercise
  • Exercise walkthrough Part 1
  • Exercise walkthrough Part 2


  •     Introduction to Vocabulary
  •     Introduction to Kerning
  •     Introduction to Tracking 
  •     Cleaning Up Paragraphs 
  •     Introduction to Leading-1 
  •     Introduction to Leading-2 
  •     Fonts V Typefaces 
  •     Introduction to Typography Tools 
  •     Manipulating Type with Illustrator
  •     Manipulating Type with Photoshop
  •     Manipulating Type with InDesign
  •     Vocabulary Recap 
  •     Vocabulary Quiz


  •     Introduction to Classifications
  •     Standard Classifications Part 1 
  •     Standard Classifications Part 2 
  •     Classifications of Fonts Part 1 
  •     Classifications of Fonts Part 2
  •     Classification Recap
  •     Classification Quiz 

User Experience

  •     Intro to UX 
  •     How fonts Impact a Message
  •     How user Perceive a brand and True Purpose Part 1
  •     How user Perceive a brand and True Purpose Part 2
  •     UX exercise 
  •     UX Exercise Walkthrough 
  •     UX recap 

Typography for Advertising

  •     App type Introduction
  •     Print vs web
  •     Point size of apps
  •     Contrast
  •     App font styles-weights
  •     Font vs web assets 
  •     App Recap 
  •     App exercise introduction
  •     App exercise walkthrough

Adverts, web and print

  •     Type in ads introduction 
  •     How text makes the sell 
  •     Foreign languages
  •     Balancing text and images
  •     Web vs. print advertising
  •     Web advertising exercise
  •     Web advertising exercise walkthrough
  •     Advertising Recap

Typography for logos

  •     Logo introduction
  •     Logo bonus lecture
  •     Plain text logos
  •     Altered Type Logos
  •     Logo with graphics
  •     Logo project introduction
  •     Logo exercise walkthrough
  •     Logo recap

Print and type

  •     Type in print introduction
  •     Understanding print mediums 
  •     Sending files to printer
  •     Food Ad truck introduction
  •     Food Ad truck walkthrough
  •     Type in print recap


  •     Digital publishing intro
  •     Preparing files for digital use
  •     Digital publishing is a combination
  •     Digital publishing exercise Introduction
  •     Digital publishing exercise walkthrough
  •     Digital Publishing recap

End discussions

  •     Course Conclusion
  •     Additional resources
  •     Final Notes 
  •     Type Final Part 1
  •     Type Final Part 2
  •     Certificate Exam Access

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