Executive Diploma in Digital Marketing

Executive Diploma in Digital Marketing

Over the years, the world has witnessed a dramatic paradigm shift from analog to digital. Nowadays, many are hooked online, making digital marketing as the best medium to gain prospect leads and be able to reach out to them effectively. This programme is aimed to give professionals with a well-rounded knowledge about digital marketing that will enable them to have a breakthrough in their career or business.

Module I – Digital Marketing

This module will teach the participants that the world is constantly moving towards modernisation and soon enough, digital marketing will outperform traditional marketing methods. Thus, they must be able to incorporate it into their marketing frameworks and along these lines, they would be able to channel their business to soar into greater heights.

Module II – Social Media Management

This module will introduce to the participants that social media management is more than just posting updates to all your company’s social media profiles; it goes beyond that. They must know that each of their campaigns are not only to raise brand awareness to the consumers but at the same time should be used as a platform in building long lasting relationships with them.

Module III – Consumer Behavior

This module will help the participants understand the very complex topic that is consumer behaviour. The people’s living standards, the latest trends in fashion and technology often change thereby making sales objectives dependent on them and in order to market products and services successfully, organisations must know who their customers are, what affects their buying behaviour, and who can be their potential target market.

Course Duration: Up to 6 months

Pathway Options:

Entry Requirements:
- Learners should possess a high level of motivation and self-discipline
- Learners should be proficient in the English language
- Learners should possess at least 1 year of professional working experience in any field, and/or has completed high school
- Learners must possess basic smartphone or computer operating knowledge and skills

What you will get on completion:
1. Mastery of and competency in specific targeted job skills much required for personal impact and professional success
2. Nationally recognized and international accredited EXECUTIVE DIPLOMA IN DIGITAL MARKETING evidencing your competitive advantage in the job market, locally and internationally
3. Greater confidence to face job-related tasks and achievement of optimized performance
4. Direct application of relevant vocation-specific skills and technical know-how transfer for significantly improved performance at the workplace
5. Higher likelihood of being considered for job promotions and salary upgrades
6. Become officially certified as EXPERT SPECIALIST, both theoretically and practically, in a specific field of specialization

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